I am a natural products nerd, it’s an undeniable fact. I’ve been in this business for over 25 years. I started in a management training program for a boutique chain of restaurants right out of undergraduate school. I’ve been a territory sales representative, a general sales manager, led a supply chain organization, and served as a senior executive. I even owned a food brokerage firm. I’ve called on just about every type of customer in just about every channel. Along the way, I’ve had great mentors, made plenty of mistakes, and had my fair share of successes.
I don’t claim to be an expert. I do, however, consider myself a lifelong student. I feel as if I’ve been the beneficiary of a holistic view of the industry. Today, I use that acquired knowledge to help emerging natural product brands grow.
This is my passion as I am sure it is yours.