If you are running a business, you need to focus on yourself first. You can only perform at your best by making self-care and inner work a priority. Take time to find a sense of peace, groundedness, and pleasure in your life. Take frequent walks outside or do some meditation to clear your mind and rejuvenate your energy. You have to be willing to change your bad habits to find significant success.
Join Elliot Begoun as he talks with health and wellness coach Grace Ventura about the importance of self-care in the life of an entrepreneur. They discuss how to properly handle the stress of running a business and why you always need other people to look after you. Enlighten your inner-self today by learning all about self-care in this inspiring episode.
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Listen to the podcast here
Practicing Self-Care Every Single Day With Grace Ventura
Before I turn it over and introduce Grace Ventura, who is one of the most heartfelt humans I have ever known in my life, to talk a little bit about her story and what transpired, I have to do my requisite commercials. I don’t mean to do this to sound simply like an advertorial but these are passion projects of ours and are so critical.
The first I will remind everybody about is our TIG Collective. Here is an opportunity as an entrepreneur to surround yourself with amazing subject matter experts to extract the wisdom of so many. That wisdom can be leveraged and used to help you make better decisions and be more informed and aware of the choices that you have. We talk a lot about the fact that in this industry, there aren’t clear yeses and nos or blacks and whites. It is an industry of trade-offs and understanding those trade-offs is critical.
The cool thing about that is while you are doing this, getting all this knowledge and putting yourself in a position to be better informed and make better decisions, you are also creating an environment where we are fostering and supporting the future board members of our industry. Our boards look far too much like me, middle-aged White guys and we need them to look like the communities that our brands serve, which means we need to see more women, BIPOC and LGBTQ plus board members.
In the Collective, not only are we ministering to our entrepreneurs with these advisors but we had one holding masterclass with our advisors, helping them acquire the knowledge, skillsets, confidence and awareness of the industry. These are necessary for them to be potential board members. The hope is that for many of you who are part of the collective, as you continue your journey forward and build your boards when you look for independent board members, you look only as far as the Collective.
It works like any other advisor relationship. Instead of being a one-to-one, it is a one-to-many but transactionally it is the same. I’m happy to share all the details with you. Please reach out. We will tell you all about it. If I were an entrepreneur in your situation, having access to over 40 amazing advisors, I would be clamoring to get that done, quite frankly.
The second thing is our TIG Venture Community. I have been writing and talking a lot about this. I shared an article featuring Kelly Perkins at Spinster Sisters. I will be doing another one with Tonya Dati at Mother Kombucha. It is talking about how in this industry, we are hyper-focused on venture and the unicorn or the moonshot that we are stepping over some great brands that are good businesses.
In the TIG Venture Community, we are committed to putting money where our mouths are to invest in the brands that are trying to bridge to optionality to get to the point where they have the choice, whether it is to go to venture or become bankable because they are built to profitability and cashflow positivity. We are excited because we have been working hard on developing new funding mechanisms. One that we will be socializing and introducing more is what we call Our Care, which is a cogs agreement, retaining equity.
It is meant to help entrepreneurs keep important equity until later in the run when that equity is more affordable to sell. When money is needed in the early days and it is a cogs-based relationship and I won’t go into all the mechanics, it is developed in a way to bring money to entrepreneurs and returns to the investors without it all being necessitated simply on getting to a liquidity event as quickly as possible. I’m anxious to share more of that with all of you. I’m anxious to have more accredited investors who want to invest differently and support these brands in participating. Reach out and call to action is for you to contact us and let us share more details.
Those are my two commercials. I’m done. I get to turn it over to Grace. I will let her introduce herself and tell you a little bit about her background. We are going to have a far-ranging conversation because she has a unique experience set, including some amazing highs and lows. One of the things that I can tell you that has always called me to Grace is that she is heart led. You can’t spend more than five seconds around Grace without feeling her heart because her heart is full of kimono. She can’t hide it. It is how she meets the world and greets all of you. I have never seen her show up differently in any situation than heart first. Grace, welcome. I’m glad we are doing this together. For those who don’t know you, share a little bit about your background and yourself.
Thank you so much, Elliot. I feel honored to be here and grateful. I have been the Founder of Grace’s Goodness Organics. My background, where I have come from, is as a health and wellness coach, a yoga teacher, a massage therapist and, first and foremost, a mom of six. My kids are all grown and I have four grandkids. Family and wellness have always been the essence of where I have come from in launching Grace’s Goodness, which was started as Beyond Broth several years ago. I live in Boulder, Colorado. It is such a journey this life has been.
First of all, since those of you who are reading this blog don’t have the benefit of seeing the live video, it is almost impossible to fathom that Grace is the mother of 6 adults and 4 grandchildren. One of the things that Grace is passionate about and continues to do is dancing. Each time she does that, it must take years off her. She is a single mom of six kids. She is still able to complete full sentences. It is remarkable.
I will elaborate a little bit more about the dance piece. I’m an artist. That is my background. I feel like I have danced since I was in the womb. My mom was a concert pianist, worldwide giving concerts all over the place with orchestras. That is what I grew up with. It was a lot of the arts. My dad was a doctor. That is where health and the arts came into play for me as what my passions became.
Let’s talk about the business side of it. You started Grace’s, first as Beyond Broth. What was the impetus for that? What made you decide to build something that you would take to others and the masses?
It came from my need. One day I woke up at 4:00 in the morning and I felt sick. I was going through a lot of stress at that point in my life. I wanted my own soup. No one was around to cook for me at that point. My youngest of six was living with me. He was sixteen. I knew he wasn’t going to cook anything. I thought, “How can I have my nourishing soup anytime, anywhere?”
As someone who is a health and wellness coach, I taught cooking and I have been a personal chef, not only to my kids but to many others. I wanted my own soup but I didn’t feel well enough to make it. I wanted something that was going to be clean, nourishing, tasted good and was easy to make because I didn’t have the energy to go and cook.
I came up with the idea at that moment to create an organic vegetable broth with wellness herbs. Those herbs could also support people in whatever is happening. There were three that were yummy tummy vitality and immune because I knew as someone in the health industry that those were the top three issues for people, their immune system, their gut and their energy.
This was several years ago when I came up with the idea. It was before the Hope Bone Broth wave. I had known nothing about the industry because I had been in the service industry practically my whole life. I always supported people in their wellness. I wanted to make it easy and simple because what I saw in working with people for hours was that doing one step that could support their body and physiology was all I wanted to do at that point. I knew that one step was all you got to do. Start there. That was my impetus. It was my need and how I support humanity in wellness as being in service. In turn, the planet. It is a vegan product. It is something that I was aware of how animals are raised and what it is doing to the environment. That was another piece for me.
It has been anything but an easy journey. Sadly, after a lot of hard work and effort, the decision had to be made to wind down the business. I want to come to that and explore that a bit. I want to go back because one of the things that were an evident superpower of yours along this journey. You and I have joked about it before because I have called it the Grace Tractor Beam. It was your ability to bring people into the enterprise and business that was on paper far above the stage of the business or the weight. How did you do that? Was that with intention? Was that out of being authentic? There were people around you on this project, like Gary Hirshberg, Rick Antonelli, Corinne Shindelar, Sarah Bird and many others who flocked to you. Why?
It touches my heart. I didn’t know a whole lot. I feel like everything was beginner’s mind for me from day one, the first time I met Gary and when I moved out to Boulder and joined Boulder naturally. I ended up doing pitch slams and always coming in as the top five. All of it always has blown me away because I have had incredible support. The only thing I know is that I was sharing my heart, what matters to me, what is important and what I care about. It makes me well up.
It goes back to what I said at the beginning. I expressly bring this up because it is an important lesson for all entrepreneurs reading. When you meet Grace, you meet her heart. That is the first thing that you meet. You don’t meet the veneer and the identity she is trying to portray. You meet her heart. With that heart comes all the vulnerabilities alongside it. By showing up that way, authentically, vulnerably and heart-led, she attracted people that wanted to come alongside her and help her in this journey.
I know for a fact because I know Grace well enough. She didn’t build those relationships with the intent of that happening. People wanted to help, come along and do it because they believed in her and what she was trying to do. The lesson here is it didn’t come from the fake it until you make it mindset, which many entrepreneurs show up with. It came up with an “I have no fucking idea what I’m doing” mindset and with all the help I can get.
I asked a lot of questions. I feel like everyone from people that have are legends in the industry. It was my willingness to learn and ask anything. I wasn’t afraid to ask anything. I didn’t feel any fear of it. I didn’t feel like I needed to prove anything. I didn’t come from there. In my life, I have tried to prove myself. What the heck? I have six kids. I had my massage practice. I taught yoga and started a nonprofit creative art center. I did all this stuff because it was in my heart to do it. I love doing it.
What comes through to people is my passion. Sometimes, it can get fiery. I have learned so much from these years. I feel so blessed that I have had this opportunity. I don’t feel like I have failed anything. We will talk about what has happened in the business but at this point, I have gone through grieving. I have also gone through the harvesting of what I have learned. I have a book I should write.
One of the things that I wish we could find a better way to articulate or describe is when a startup or an entrepreneurial opportunity like Grace’s Goodness winds down because to label it as a failure is such a disservice. In my mind, the failure would have been not doing it and not trying because it didn’t manifest economically and investors understood that but it did provide many life lessons, experiences, teachings, great products and a little bit before its time. Full disclosure to everyone reading, I was an investor. I lost money but I didn’t lose it because Grace didn’t try to be a good shepherd of it or didn’t give her everything to it. I lost the money because I made a calculated bet. The market was ready for this and we were ready for the market.
Let’s explore that aspect of it. One of the things along the journey is as you brought investors and the board was formed. There was the recommendation decision that you would benefit greatly from having a CEO on board with you, somebody who was truly business minded and had been a part of this entrepreneurial journey before and so forth. That is not always an easy thing to accept or digest. You and Sarah had an amazing relationship from day one. When that idea was first socialized to it being a full basic partnership between the two, how did that transpire for you?
The way that it was introduced is I will give you investment if you bring in a CEO because you have never scaled a business. I said, “You are right.” I welcomed her with open arms. At that point, I didn’t know if it was a her. I shouldn’t say, “Whomever it was going to be.” Between him and I, we had those conversations with the different candidates that would take that role. We knew that it needed to be a harmonious connection from the start. I recognized her strengths. She gets mine. We know we don’t have each other. It was a win-win. It felt like this could work. I was very grateful.
How do we navigate bringing her in, as I had been doing everything right? How do you do that in a graceful way that wouldn’t be offensive? You can’t prevent challenges. It is not that. It was like, “How do we rise to these challenges with the idea behind that this is for the good of all, this is not for me?” Something I have felt about this business from the beginning is I don’t want to do this by myself. I have done everything my whole life as a service provider.
I was with my ex-husband. He is a chiropractor. We created a business together but still, it was about me and what I did. I wanted to come together in the community. I wanted to do this as an effort that would be mutually supportive of each other and our greater community. That is the point of view that I take about it.
It takes the ability to be introspective and self-aware but it also takes wisdom and maturity to allow for the absorption of that. It is hard for many entrepreneurs to accept the fact that there are a lot of skills they bring to their business but being the person responsible for scaling the business isn’t what is in the best mind.
I don’t want to spend a ton of time on the outcome because I don’t think that is the important part of the story here. The reality was that like so many businesses and brands in our space, we were underfunded for too long and ahead of our time. We couldn’t drive enough trial and discovery. We couldn’t justify continuing to raise money because we didn’t have enough proof of product market fit. The decision was made to wind the business down.
I will let you add anything to why you feel like we got to that point if there is anything other than what I expressed. I also want to explore the process of accepting that, realizing that and going through the grieving process of letting something go that you have been building for several years and how you have come out on the other side.
It is not like we are going back and looking at something that happened a few decades ago. This is a loss for you. You are already back up and moving forward. Anything you want to add commentary-wise as to why you feel the business was brought to the point that it needed to be wound down but more important to the conversation is the process of socializing that, internalizing that and working through it.
There are a few things. One is we tried to grow too fast. With being under-capitalized, you need money to market a product and be on the shelves. It was about 1,000 doors. We were in seven Whole Foods regions. We tried to do it too fast. The investors wanted us to do that. They were like, “Do it.” We have talked about it. She felt like we tried to do it too fast. We should have started a little bit smaller. To get the funding, that is what we needed to do.
COVID and the whole pandemic affected everybody in different ways. We rebranded in January 2022. She said, “Everything that could go wrong is possibly going wrong.” It is with different runs that we had. We had to throw out because of bugs and feces. Having to get more products. I can’t say it is one thing that affected but I have to also trust the whole thing. It is not a failure. Somehow whatever needed to happen and learned from everybody that happened. That is the best that I could hope for. I have experienced so much richness throughout the whole experience, from the beginning to the end, both interpersonally and as a business and learning about business, communication and relationships.
Sarah taught me about patience. She is a kind, patient and huge heart woman who is intelligent and has a great understanding of the industry. I was blessed to have her by my side and learn from that. Back to your original question about when she first came in, I had to trust her. I was giving her my baby. That is a big deal. It was my baby. I had to let go and trust. We would see where this needs to be tweaked a little bit or that needs to be tweaked. If you could communicate this way, that would be clearer for me. It would be more helpful for me.
Different things like that I feel like I got to experience. It is like creating a marriage or partnership. How do you get along with these people? You have to have the basics, honesty, openness and the willingness to speak the truth. If you don’t, how are you going to succeed in anything? To be honest with myself like, “My ego might be trying to show up here a little bit. I need to look at that because what is triggering me is trying to show me something and I can learn something from this.”
I took for me the business and any relationship or thing I do in my life. It is a transformational tool. It is a way for me to learn about myself, how I am with others and how I feel about things. What are my motivations? How is that coming across? Is that how I wanted that to come across? There is so much that I got being on a board that was huge for me because I am not a corporate human. It is not my nature. My nature is I lead with my heart. I have been in the service industry.
It is hard. As a fellow board member with you, it is always interesting because we were somewhat simultaneously learning from each other. That wasn’t always easy. I consider myself a heart-forward person. I certainly have been in the corporate business world for a long enough time that the linear, logical side of me will often win out first in that setting. There was a bit of back-and-forth learning about how you can make room for both sides of that in a boardroom. I thought that was beneficial to me.
There are a couple of lessons here that I want to call out. One of them is you felt the pressure to speed up the growth wasn’t responsible for but contributed to the challenges that the business faced. Growth is a consumer of capital. If you are undercapitalized and simultaneously pressured to grow, it is very difficult. The lesson is that these are all things you have to consider as you are out seeking investment. Considering investment is making sure that there are alignment, belief and understanding and that the business can do and should do what investors need it to do.
That is one of the reasons why you go back to the commercial where I started the episode that we have to make a recognition that it doesn’t make sense to fund some businesses that will never be truly venture businesses. Businesses that fit that model in that form because it puts that business on a path that is maybe untenable for the business.
You want to make certain we have time. One of the things that you and I have talked about and as part of the next chapter for you is your passion for emotional and spiritual wellness. This is a topic we don’t talk enough about in this industry. We talk about the challenges that exist in getting into retail, dealing with distributor deductions or raising capital and all of those realities of building a brand and a business. We don’t spend enough time talking about the emotional and spiritual toll that doing so does and also the importance of making it a priority to nourish, maintain or feed your emotional and spiritual self.
You are taking a bit of your combined experience as a health and wellness coach and your entrepreneurial experience and melding them together to try to identify ways to bring that awareness, that support and those tools to entrepreneurs. Here is an opportunity I’m setting you up here with an audience of entrepreneurs, investors and retailers to talk a little bit about emotional and spiritual support, health and wellness, well-being, the importance of it, the things we should be asking ourselves and doing and why this is such a passion of yours.
I came from a place of being a health and wellness coach, a yoga teacher, a mom and a massage therapist. My approach was always holistic because I knew from my experience of doing deep work inside inner work and also health-wise for several years. It has been how I run my life. My clients were you. My clients were the people that were stressed, had anxiety and worry, stayed up at night, do not get enough sleep and drink coffee to get energy. It’s my experience of being in the business, around people and me sitting at a computer for several years. What that did, even the awareness I have of how it affects me from doing that, both my neck structurally in my body as well as my energy and how it felt draining. Many times, it felt very draining. I knew that I had to always practice what I preach.
It’s in terms of getting fresh air, being in life, having a quality of life and re-energizing myself by doing the things I know that support me and I love like going to the hot springs, being in nature and going for walks. What are my relationships with my family? The things that are important of how can I be balanced and fulfilled? How can, in both worlds, the work-life balance people talk about that phrase? It has been for a long time.
I heard this quote from Tim Ferriss. He said that of everyone he has interviewed and they are all pretty big out there, 85% of those folks meditate. If they don’t do that inner work to feel a sense of peace inside, groundedness, enjoyment and pleasure to have that in their life, how are they going to create that in their work? That work experience is like a mirror. How do you approach those struggles and challenges? Is it from a place of feeling freaked out, worried, scared and anxious? Can you be in a more grounded, centered place?
I did three pitch slams. I got up on that stage. I had never done anything like this before. What did I have? My breath. I felt my body shaking and I said, “You got to breathe.” It’s something as simple as that to be in front of 700 people. I had never done anything like that before. I was bringing my heart, my truth and all of that. In that self-care, how do I maintain my sense of balance and the ability to be productive to make decisions or have that clarity of purpose, overcome that fear of failure and have stronger relationships? That better work-life balance is an inside job.
From the years of being a coach in these different ways, I have created a program that has everything in mind about people in this corporate environment. I worked side by side with Sarah. I worked with supporting her in this and whoever was around me. I offered a reboot program for everyone and 21 days to find that balance, ground and presence so that you can do all of those things in your business and be successful but feel good inside too.
You know me well enough that I like actionable things. I have a longstanding meditation practice so I fall into one of those 85%-ers. Even if I’m being fully transparent, I have a predisposition for worry and stress. I do a much better job on most days than I used to managing it and certainly managing my overall health and wellness. We all have room for improvement. I would continue to love to find ways to take some of that fog of stress and thin it out a bit. If you were going to make some suggestions to those reading of steps they can take and things they can do to better care for themselves and nurture themselves, what would those steps be? What would your recommendations or suggestions be?
I gave you a list before about things like increasing your productivity. When you incorporate a daily self-care routine and prioritize relaxation, that can help to increase productivity and creativity. Things like going for a walk. I love doing this simple breathing technique. You could do it any time during the day. Close your eyes and inhale 4, hold 4 and exhale 4.
When I think about better decision-making, I think about listening to your inner navigation system. It helps in understanding your thoughts, feelings and emotions. That can lead to better decision-making. Why am I making that decision? Am I afraid of something else? Where is it coming from? That is powerful. It is knowing your why. I know people have talked about that. Finding your why daily can help in keeping you energized and creative.
How would you recommend that? How would you stay more connected? How do you find that daily? How do you remind yourself of that daily? Any tips or suggestions there?
One of the things that I would do, and I would do this seasonally and we will get to the daily, is I always needed to check in and see if I’m still in alignment with what I am doing. Does it still bring me passion? Do I still feel excited about it? Do I get inspired? When I go inside daily, it is like, “What is happening to me now? What do I want? What do I want to feel?” Asking the question, “How am I feeling?” It is checking in.
A quick closing of your eyes, breathing and feeling what you notice. Do you feel anxious? Remembering the place, what I call, a loving presence or thing that is your heart, love and inspiration. What are you grateful for? Gratitude practice is one of the most powerful and easy ways to do it. What am I grateful for? My family. I’m looking outside. It is incredible like the mountains. I feel grateful and blessed. That brings me to that place where I could bring to that place of that anxiety and stress. It brings that goodness and the good feeling you have with your gratitude to that place, meeting it and easing it with your heart.
When we are in our businesses, one of the things we tell ourselves is, “Work harder. Work more. Work through it. Push forward and get things done.” It is easy to rationalize prioritization of the busyness of activity over slowing down and doing things that are more focused on me and internally. Any guidance there as to how to catch yourself in that moment and how to remind yourself that this is one of those things I’m better at it than I used to be but I preach this all the time and do it about half the time. That is recognizing that the most important asset in the business is you.
If you don’t take care of the most important asset, you are diminishing and limiting the potentiality of the business. What would your tips be at that moment? When the shit hits the fan and things are the toughest, you get more resolute, buckle down, push forward and try to persevere. Almost always, that is exceedingly depleted to you. There is a time and place where you don’t have a choice.
I was having a conversation with someone about this. How do I remember to come back inside and ground myself, get focused or get present? It is a word we often use to respond better rather than from a place of a trigger or reaction. How can we do it more clearly? It is one of the things that I like working with our anchors. I don’t know if you are familiar with neurolinguistic programming. It has been around for a long time. They talk about anchoring into something.
The way that I have been using anchors is either with a sound, movement or a certain motion, which might be a little bit more challenging. What I discovered was this app. I was trying to find the name of the app because it is lost in many apps that are on my phone but I will let you know what it is. I could set a timer and it has a beautiful gong sound. This was a practice I did for a while. Every fifteen minutes, that thing went off. That is an annoyance for most people and they don’t need to do that. This was at a time post business. I was in a place of being with myself, being out and creating. I went through that grieving process. I spent a lot of time inside this consciousness and body. Fifteen minutes is what I felt like I needed.
Have something, a reminder, whatever that is and having a bell go off, I know we use our phones all the time and people do have done things like this. It slowly goes away. If you want to change a pattern in your system, it takes 3 or 6 weeks to do something. You have to repeatedly do it to make the change. Change does not come easily for us. Even if something hurts us and we are comfortable with doing it over again, whether it is something in our diet or some addiction, it is comfortable and easy. We will keep doing it.
It doesn’t matter if it hurts us. Until we get sick, we are like, “I need to stop that.” If something traumatic happens, that is what pushes us over the edge. If you could do something daily that reminds you, “Let me take my breaths,” take 2 or 5 minutes to do something that supports you to stay present and here so you can hear the cues. Your body is telling you them all the time.
This was the conversation. She was lying down on her back. It was a Zoom call. We were doing a session. She was relaxing. All of a sudden, she felt all of the pain that was going on in her body and the stress because, before that, she was going. She didn’t give herself any time to feel. What life is that? If you are not listening and being present with what is happening, it is denial and you live in denial. People get sick all the time from that.
It is hard to catch yourself in that moment. I have been studying Buddhism for a long time. Coming back to the present moment is such an important theme to that. It is a practice because there are times when I’m more effective in doing it and other times when I lose myself and I’m off either thinking about the future or the past and getting lost.
What is next for Grace? What is this new chapter going to look like? What do you want to let the people know who are reading about that? What do you want to leave them with on the show? There are three questions. What is next? What do you want them to know about what is next? What do you want to leave them with?
I have been sharing a bit about it in terms of how I’m bridging the work-life balance by supporting people in their everyday wellness. I know that business and your businesses are your passion. It is what you want to share with the world and you want it to be successful. I have experienced great success with what I have come through. I attribute a lot of that to that work-life balance. Why can I be resilient? How can I be resilient in experiencing all of this without falling apart? I did fall apart and come back together.
It is that cycle of birth, death and rebirth. We are constantly doing that throughout our lives. This program I am creating brings my expertise and experience of years of not only motherhood, health and wellness, business, interpersonal relationships, taking care of myself on a very high level for many years and being a yoga teacher.
I’m bringing that all together to offer this complete and accessible way to find wellness inside and outside the workplace. You could do it in your workplace too and be more effective and efficient in managing time and focus. You are being able to shift those patterns that are creating turmoil, disturbance, unease and dis-ease. To be able to bring that ease and success into your everyday life with whatever you are doing.
What is next is I’m creating this whole wellness program that embodies both mini-workshops, one-on-ones, retreats and all things that I’m excited about because they are my passion. It is important to bring work-life balance into people’s lives so they can be happy and healthy all at the same time and feel that sense of ease.
If people want to chat with you and learn more, how do they contact you?
You can reach me at GraceVentura.com. The name of the app that I was telling you about is called Interval Timer. It is a cool app because however long, in a day, it can go off every three hours. It is a great app. They have this beautiful gong sound. A simple thing like breathing is so powerful. Even if you did it three times a day or started your morning that way, there are simple things to do. It isn’t that hard. It doesn’t take that much time. Our minds believe that it does. It is a matter of changing those beliefs that are not supporting you.
As always, thank you for being authentic and heart-led. This was a great conversation. Thank you all for reading. We will see you next time.
Thank you so much.
Important Links
About Grace Ventura
As a Holistic Massage Therapist, I help with problematic, chronic soft tissue injuries, strains, sprains and physical imbalances that have not been resolved. We will address the root cause of your chronic pain while supporting the energetic, physical and physiological symptoms. I work with a holistic tool bag and masterful sensitivity and massage techniques, including Cranio-Sacral Therapy, Deep Tissue and Trigger Point Therapy, Specific Muscle Rehabilitation & Visceral Manipulation. The result of your experience is a transformational healing and alignment.
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