The Blog

    You’ve been working your ass off but still feel stuck. Growth has slowed, cash flow is tight, and the business has plateaued. Why,

  We are fixated on unicorns. Brands that experience rapid growth and get acquired for some crazy revenue multiple. It is the exalted “exit.” Forget

I am the CPG contrarian. I don’t buy into the hockey stick, unicorn, big exit mindset. This romanticized view of our industry contributes to a

99% of the brands in our industry are not suited for traditional venture capital financing. Yet, repeatedly, founders show up to investor meetings hat in

  I want this to be a message of hope, not another doom-and-gloom editorial. But we have to be honest with ourselves. Times are tough.

    The announcement of the recent acquisition of Siete by Pepsico has been big news in our industry. But that outcome is still the