When was the last time you saw an ad that was perfect for you? Were you ever stuck in an online search loop where you’ve found all suggested topics interesting? All thanks to SEO, most of the world’s information are right at our fingertips. SEO can be a game changer especially when it comes to marketing and promoting businesses. Learn the secrets to SEO with Eric Seropyan, co-director at Orange County Search Engine Academy, as he joins Elliot Begoun today to talk about the impact of SEO in today’s digital world. Eric specializes in driving traffic to websites using Google Adwords Certified, Search Engine Optimization, Social Media Marketing, Email Marketing and more. Learn more as Eric shares with us some SEO secrets and how he came to know about them.

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Listen to the podcast here

SEO Secrets With Eric Seropyan

This is another episode of the show, the show taped in front of a live virtual audience, which is you. Before I kick it over to Eric and let him introduce himself and the topic we’ll be digging into in some depth, I have a shoutout. I’m going to do this more broadly. Instead of speaking about a specific brand or founder, I want to speak to all of the brands and all of the founders.

This has been a hell of a year. As we’re taping this episode, we are winding down 2021, and I don’t think any of us had the foresight to think that this year would unfold the way that it has. I want to applaud all of you for having the resilience and the nimbleness to see it through and also to encourage you all to use this time to do a few important things.  

One is to reflect. This year has taught us lessons. Make sure you spend the time to reflect upon those lessons learned. The second is to rejoice because it’s easy at this moment in time to think about all the challenges that we’re facing, all the ills that have befallen our climate, social justice, and so forth. I’ll give you two more. Make sure you use this time to recharge a bit. Give yourself some downtime, and then finally, refocus.

What are you going to take into 2022 with laser sharpness? That’s rejoice, reflect, recharge, and refocus. That’s my shoutout. I’m done waxing philosophical. I’m going to turn it over to Eric to introduce himself. We’re going to dive into SEO. As always, the hope is to make this your show and to have you walk away from this with some actionable shit that you can do. That’s the MO. That’s the goal.

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Eric, thanks for joining as we approach the holidays. If you would introduce yourself, talk a little bit about what you do, and we’ll go from there.  

First of all, thanks for having me. I love how you started off the show. Hopefully, in 2022, we’ll simmer down a little bit, but I think it’s going to be studied for years to come, and hopefully, everyone is having a safe holiday. I own a digital marketing agency called This Is My South Bay. It’s a search engine optimization and digital marketing company that focuses mainly on local campaigns. We do some nationwide, but it’s more for businesses that are in a niche or geographically in an area. I live in the South Bay part of Los Angeles. I’ve grown up and lived there.

For those of you that are not familiar with LA, there’s the Northside of the bay, which is where Malibu and Santa Monica are, and the South part of the bay is where there are about one million people residing in a city of 25 million. We use that as a case study for showing how to run a local digital marketing campaign.

First of all, when you’re doing digital marketing, you have to have a strategy, because if you have a budget and if you’re running ads on Google or Facebook, you can burn through thousands, if not tens of thousands of dollars, within hours, so you have to have what am I doing? Where’s my target market? Geographically, where are they hanging out? There’s data that you can pull, and then you have to be able to read the data.

One of the things that I wanted to talk through in this episode was this concept of hyper-local or local effort because we have many brands that are trying to figure out how to penetrate a particular market. We preach a lot about the importance of being a tardigrade, which is being more capital efficient and more focused, but there’s a lot of concern about how to be effective in driving local through your digital marketing campaign or geo-targeted. Talk us through that a little bit. What are some of the best practices and things that need to be considered if you’re going to develop a digital effort or digital campaign that is locally focused?  

You can do segmentation in different ways. You can do it geographically, by lifestyle, or age, etc., but if we talk about local SEO or local digital marketing, I’ll use Los Angeles as an example. Let’s say I have a car and my car broke down. We want to make sure that there’s a mechanic that is doing their marketing for them. We want to make sure that we come upon the search engine results page, so when we’re optimizing, Google is trying to figure out where the user is coming in from. They do that with an IP address, and if you’re logged into your Gmail or your Facebook, it triangulates more or less where you’re logging in from your cellphone, desktop, tablet, etc.  

We want to make sure that when we optimize that website, Google knows because we’re not competing with mechanics that are 1,000 miles away. Usually, you’re going to drive 15 miles at the most to go to your mechanic. You’re not going to drive 100 miles. We want to make sure that Google knows which area the businesses are located and which areas it serves. These are things that a lot of times are overlooked. We want to make sure that Google can read the backend of our coding so that when it goes in and spiders crawl our sites, it understands what each landing page is about.  

Let’s do a concrete example here. Let’s say I, as a brand owner, am launching in Erewhon, Jimbo’s or Lassens, and in particular, I want to drive awareness to the fact that I’m in those stores and I want to market in those neighborhoods so that I can build rather than the more typical approach, which is be visible, but be visible to everybody even in the places where the only distribution you have is your own website. Let’s talk about that. I launched in an Erewhon and I want to build a digital campaign and build SEO to support that launch.  

First of all, if we’re doing a new campaign and we’re onboarding a new client, we ask for a couple of things. We want to see the website that we’re going to optimize, what they’re already ranking for, and what the competitor’s websites are about so we can take a look at what they’re doing on the backend, where they’re getting their links from and their landing pages. Sorry, but what is Erewhon?

It’s a grocery store.

What we would do is we would build out landing pages with that grocery store name, and we would lay out on that landing page with the name of the store, the location on it, what they offer there, and make sure that we mix in the services or products that our client offers. That’s the beginning thing so that Google understands that page is about, because when Google is coming into your website, it’s in a split second going in and spidering and crawling your site and figuring out what each page is about, and then moving on to the next website, so we need to build out landing pages for each of the locations that you named off. Let’s say Erewhon has two locations or 200 locations, we would need to build out landing pages for each of those locations and then interlink it to the main page that we would have.  

For example, let’s say we are focusing on a small chain of five stores in the South Bay Area, so we would have five separate landing pages for each of those five stores that roll up to our master website and use that to start the process.

Precisely. It’ll be all under the same umbrella of the same website. You don’t want to have separate websites. You can have ABC.com/BeverlyHills or /SantaMonica, etc. For each one of the locations, you should have a landing page, a Google My Business page, Google Places, Google Maps, or Apple Maps. You have to have all that stuff to make sure that everybody understands that client has different locations.  

One of the things that often happens in this business is that brands get diffused in their distribution too quickly, so they wind up in LA, in New York, or in Denver, but what we’re suggesting for many brands, especially the earlier brands, is to pick one market as your control and one market as your experiment, and in your experimental market, try to show and prove to yourself what investing in digital can look alike in terms of mobilizing all facets of your business, so not only the brick and mortar physical locations of stores, but also your D2C, and potentially, if you’re on third party platforms or eTailers as well.

Let’s walk through a scenario like this. I’m a brand. I don’t have a lot of capital to spend in every single market that I’m in right now. I want to prove to myself and to potential investors, however, that if I focus on the LA Basin and look at that market compared the South Bay as the Bay Area, the San Jose, or Silicon Valley area, where I don’t do any of this, but similar store and similar demographic, I can point to the impactfulness of my digital effort and SEO effort in the market where I’m supporting it. How would you suggest designing something along those lines?  

I was part of a campaign where we had that same issue where they couldn’t hit every single market. It was difficult. There’s not enough money in the world to be hitting every market and every suburb of the US. What a lot of companies will do is they’ll focus on two markets, and they’ll start with LA and New York. Usually, that’s not the best practice anymore. What we did was we took three markets because we felt like if we just did one and it didn’t work, it wouldn’t be a good case study, and if it did very well, that would set an expectation that might not be consistent.

We took 1 of the 2 markets of LA and New York. We chose LA. We took a mid-size market, and then we took a smaller-ish market. What we did was we let the data lead us to the places where we wanted to do the marketing campaigns because there are some searches that are going to come up that are more in certain parts of the country versus others.

If you’re selling winter clothing, you’re not going to target Los Angeles for that. It’s always keeping your finger on the pulse and looking at the data as you go forward. That would be my suggestion with something like that. It’s to choose three different levels of markets and let the data show you the way. There are more searches for it. There are more clients for it. Check the PPC for Google ads, and put together a report and some data to digest and make an educated decision.  

Let me delve a little bit deeper there but let’s continue on in this example. Let’s say I’m focusing on South Bay, and I’m going to be in multiple stores. I’m going to be in Vons, Ralph’s, and Stater Bros. I’m going to be in all of the key stores in that region, but this is the region I want to crush it in. I really want to do well, so I wouldn’t think we’d set up a landing page for each of those individual retail outlets, but I want to be putting my effort into building my presence and awareness in that market. How would I do that?

There are a couple of things if we back up for a second. If we’re talking about search engine optimization, what we want to do is we want to make sure that the website is “optimizable.” The load time is good on the website and that you don’t have broken links on the website. Sometimes, you have an experience where you land on the website and you go a couple of pages into it, and then when you go backspace or do something, the page is expired. We want to make sure that the website is functioning properly.

Another thing that gets Google’s attention for ranking is link building, so we want to have links coming into our websites. You said Vons, so it could possibly be to our Vons landing page in the South Bay or Los Angeles area. If we go directly, we do a link-building campaign directly to the Vons page, in this case, as opposed to the website or the homepage. We want to do reputation management. One of the bigger things is getting a slow drip of reviews coming in. Whether it’s on Yelp, Facebook reviews, or Google reviews, we want to have reviews coming in.

If you’re talking about South Bay and we’re getting, let’s say, two reviews a day and none of them are from the South Bay Area and they’re all from East Coast or other places, Google is going to notice that, so we need to make sure that those things are aligned with the website being optimizable, the link building campaign, and reputation management.

Let’s say I write a blog article about your company and I give you a clickable link from my website to yours that adds to your domain authority. The more websites you have pointing to your website or to your particular landing page, the better chance you’re going to have to get optimized for that keyword or that landing page. If you’re going after VonsCompany.com/Vons, you need to do link building and do interlinking within your website to be able to get that domain authority going.

Let me ask it the other way because we all like a good car crash. When you see other companies or other products and so forth who aren’t focused on building market by market or local and are spending broadly, what are they missing out on? Why would you argue that isn’t the smartest strategy in the current climate?  

As time goes on, digital is becoming more and more expensive, and as I mentioned earlier, you can burn through a pretty big budget very quickly online because there’s a lot of searches coming in. As crazy as it sounds, what a lot of mid-size to bigger companies miss out on is doing a competitor analysis, and seeing what competitors are doing.

To get an idea, you don’t have to copy them but see what they’re up to, what they’re doing, and what their campaigns are about. Lock in on the keywords that work for them. Keyword, competitor, and data analysis are something that I feel like they’re not spending enough time on. With the tools out there, it’s easier than ever to put together these reports and understand what’s going on out there and make a decision based on these reports. I don’t think that the companies will spend the time or the money, whether they do it themselves or outsource it, to do that step.  

A couple of questions have come in. One is how has the iOS updates impacted the strategy?  

I think that there are always going to be updates. In this case, since we’re sticking on the subject of search engine optimization, the secret sauce to Google is that Google wants to deliver the best possible user experience. It’s doing everything it can over time to make sure that we get that, whether it’s speed or getting the right kind of search results, etc. There are things that we can do, especially on the backend of your website. There are webmaster tools, etc., that you can go and it’ll have notifications on that says like, “There’s this update. You need to do this.” This will be an ongoing thing.  

Here’s the other question. There has been a lot of feeling or at least feedback that this type of segmentation has gotten very expensive that it’s not easy or inexpensive to segment. Is that a rumor? Is that true?  

It’s true. Back in the day, in Los Angeles, what a lot of people would do is they would go and advertise in the Los Angeles magazine or LA times and get in front of several million people a day or a month. You’re doing almost like a shotgun blast to get in front of as many eyeballs as possible and then you see what happens.

With this kind of segmentation, you’re not spending that kind of money to get in front of everybody. You’re marketing almost like a laser beam. You’re identifying your target market, your target competitors, your target keywords, and you’re going after that directly, so even though it would be more expensive per lead, per click, per call, or whatever your conversion is, it’s going to be still less expensive than doing a billboard or magazines.

Another question is, are there certain markets that this is more effective than others or is this applicable in any market that you wanted to target?  

Is this being local SEO?

Yeah.

It really depends on the combination of the market with the industry or with the service or product. For example, legal in Los Angeles and New York City is crazy expensive, whereas maybe in a smaller suburb of a town, it might not be. It depends on the competition level.  

How can a brand, a consumer package good, snack food, or a beverage use local SEO in key markets to build awareness and trial more effectively than the typical approach, which is that broad brush?

We’ll use the Vons example. We’ll stay on that. If you’re going after particular markets, I’m assuming what you want to do is you want people to go into Vons in a particular area and look for that product, purchase it, and create brand awareness. Correct?  

Absolutely.

One of the ways that we have to keep in mind is one of the signals that Google looks at is your social media campaign, so let’s say your social media is growing every month and people are liking, commenting, following, and sharing, that’ll be a good signal to Google to get ranked for that particular keyword, and you can geo-target on the social media channels where the locations are for your product. You can see where they’re coming in from. Use that data for your SEO campaign or if you’re doing a Google ads campaign, etc. You can use that data within different platforms. You’re building awareness with your social media, but it’s also signaling your SEO campaign.  

There is another question that came in earlier to me that’s a blunt one, but I’m going to ask it, and that’s in general around SEO. There’s a lot of talks that it’s no longer relevant that people shouldn’t be focused or investing time or dollars in SEO. What’s your take on that?

I don’t think I would be doing it if that’s the case. I’ve seen it, especially with small to mid-sized businesses, free traffic coming in from Google is a game-changer, but it’s not something that happens overnight. All of the keywords that someone would be looking to target unless it’s a keyword of a brand are taken. People are there. The companies are there. They’ve done their optimization. They’ve gotten their reviews or their links for years and years, so what happens a lot of times is companies go in. They try it for 90 days. They don’t think that they got a return on investment, so they walk away from it.

SEO is a long game. You have to think of it as a marathon. I use this example all the time. I have this one person that’s a friend. He contacts me that he has an eCommerce business and he wants to do an SEO campaign for Black Friday and for Christmas, but it’s not going to happen. This is something that we need to do consistently.

Google is not going to turn over the keys to the car just because you spun up a website and you did some SEO for a couple of months. The traffic is there organically. There’s data to show that the conversion rate on organic is higher than on paid because it’s almost like Google is making that connection like, “User, you should see this company or this website.” When it ranks it organically, you can’t buy that real estate.  

There is definitely a higher degree of trust transference that happens through organic, and I think there’s a lot of money being spent on paid and not a lot of focus being spent on organic. What other things should brands and companies be thinking about or doing when they’re trying to build or focus more on organic?  

I think that the thing that Google is looking at is when it’s going to rank you other than the things that we’ve talked about is the amount of time that someone a user is on your website. The longer you can keep them on your website, the more you’re going to have a chance to get optimized. For example, if I had 100 people that came to my website from Google organically for a particular keyword, and out of the 100, 97 of them left within a second or two. I’m not going to get optimized for that keyword.  

You’ve got to make sure that you’ve got what is necessary to keep them there, engage them, and get them through the site.  

Have relevant content. Make sure that they’re coming in for a particular keyword. Make sure that the landing page is for that keyword. Don’t try to sell them something else. Have content there that’s easily digestible. It’s a good user experience. The videos are good. Sometimes, we try to hit different senses. Some people like to read. Other people like to watch.

Other people like to listen while they’re working on their computer or whatever, so we want to give them the choices. The longer we can keep them on a website, the better it’s going to be because Google is watching your Google Analytics and seeing how many visitors came in, how long they’re staying, and all the data that’s there.

I could spend a day talking about Google Analytics, but it’s watching what the user experience is, so if people are coming in and bouncing, it’s going to be different than if a user is coming in and staying for 1 to 3 minutes watching a video or reading a blog, and returning a day or a week later and reading and experiencing the website. We want to make sure that when we have them on the website, they find what they’re looking for easily. If they’re looking for a particular product at Vons, a location, or whatever they’re looking for, they can find it easily. They can click Call or click Directions and be on their way.

These are things that, as time goes on, our patience level is dropping every day, like if we can’t find what we’re looking for within seconds sometimes. I go to a website sometimes and I’m like, “I don’t want to read this. The font is too small,” and I leave, so we need to make sure that the user experience is good. Look at your analytics. That’s what Google is also looking at. One of the biggest metrics in getting ranked is to make sure that the user has a good user experience.

You can’t have one without the other. If you do everything right from an SEO perspective but you have a poor UX experience, then you’re deflating or working in an antagonistic form to all your SEO efforts, and you need to be honest with yourself that if you’re seeing a high bounce rate or that people are spending very little time on the site, you’ve got to ask yourself, “What do I need to be doing with my content? How do I build that?” If I’m ensnaring them and getting them this far, it’s such a waste not to capture them and get that done.

We had a client where they did a video on their homepage that was really informational. It was 90 seconds of, “Here’s what we’ve been, what we are, and what we can do.” People were watching it, but what happened was it was below the fold, so you had to scroll down to see. By moving that video almost to the top of the page or above the fold, I think our time on the site went up by 65%, so that helps our SEO because people are staying on and staying on for 90 seconds or for 60 seconds, and Google is watching that.

Are not enough businesspeople paying attention to their Google Analytics in your opinion?

The smaller businesses are not or they don’t even know about it. For mid-size, I would say, it’s hit and miss. For the bigger ones, I think they’re paying attention to data.  

A question that came through too is that in our industry and in consumer-packaged goods, about 60% of all searches start on Amazon. Tell me about the SEO relationship there.  

I’ve done some on Amazon. I can’t say I’ve done a lot. I’m more of a Google, YouTube, Yahoo, and Bing, etc., but it’s the same premise. Amazon wants to see who’s searching and what reviews are coming in. It’s not going to rank you within its search engine if they’re searching for something and people are not clicking by.  

A lot of the same principles would apply specifically to that platform. You mentioned things like being in Yahoo and so forth. If you’re doing all the same work on Google, does it automatically do the same on those? How relevant are those search engines in your efforts, and is there an advantage of focusing on any of them more so if you’re small because you are a bigger fish in a smaller pond, so to speak?

Google is the big fish. You have to target them, but be sure to open your Bing or Yahoo account and pay some attention. Maybe run some PPC campaigns there and sit back and see what’s coming in.  

I’d imagine that they’re a little more economical at this stage.

It’s hit and miss. I’ve done campaigns where the cost per lead on Google was $100 and on Bing was $45, but there isn’t as much search volume. It’s still a big search engine. You can’t deny it and there are people that have their choice of where they want to do their searches.  

I have a few other last questions here. If you were to say, “Here are the top 3, 4, or 5 things that you should take back and ask and examine as you’re looking towards your SEO strategy,” what would that be? I’ll ask that question first, and then we’ll talk about it specifically to evaluate whether you should be doing a local SEO or multiple local SEO versus a more broad brush and how you can make those decisions. First, in general, what are some key takeaways or things that you would hope every business owner would ask and look into as it relates to their SEO strategy?

As far as an SEO strategy, the thing that we’ve touched on, first and foremost, is to make sure that your website is optimizable. It’s a good user experience if people are staying on the sites and they’re consuming the content. If they’re not, then you’re going to want to change the landing pages and the content on the landing pages, after that is the content.

Content creation is huge, so whether you’re doing blog posts to let them know about a particular product that came out or the product is available at a particular location, videos, etc. Once you have the website and you’re creating content, then you need to look into your link-building campaign because that’s going to add authority to your campaign, websites, landing pages, and reputation management.

A lot of companies figure that if people are happy, they’ll give a review, but a lot of times, what happens is if you do that, the only people that are going through the trouble of giving you a review are the people that are upset, so you end up with a below-average review or average review. The last thing is social media. Just to high-level things to keep in mind of what we’ve talked about, you want to make sure that your social media is consistent, there’s growth, that people are asking questions, it’s being answered. Comments, likes, shares, and follows are going up, and that Google is seeing that signal, and then you’re getting data from your social media to use it towards your SEO campaign.  

The second part of the question is how would I determine if a local SEO or focusing on a couple of key markets or key geographic areas is going to be more effective than just general SEO? How do I answer that question for me as a business person?  

If you have a particular area that you’re locking in, you could do Los Angeles in this case or you could do suburbs of Los Angeles, or however you want to break it down. You can see the top landing pages coming in from your analytics. A lot of times, if you’re optimizing for, let’s say, ABC.com/LosAngeles, you can see on your analytics where the traffic is coming from and which page, whether it’s the top landing page, top exit page, etc. All the data is there for you to consume and to show to your clients.

There’s a question that came in as we were talking, and that is going back to your discussion on content. This is specifically for blogs. There are arguments on this that I hear all the time. Should you be writing your blog with SEO in mind or should you just produce the best content and not worry so much about structure in a way that’s SEO friendly?

I think Google is getting better and better at working on this because there’s a lot of practices that took place, and then Google would change its algorithms where you would get ranked, but the content is horrible. Now that’s changed, I would say, what’s the worth of traffic if they come to your website and you can’t convert? What’s the point? I think that a lot of people get stuck on these vanity metrics of impressions and clicks. They’re like, “I have a million followers,” but there are no conversions or it’s a horrible conversion rate.

What we want to do is we want to show Google that instead of 10,000 visitors a day coming to your site, we have 500, let’s say, but we have a really good conversion rate. That way, the ranking will come. In a week, you’re going to do seven average blog posts. Do two really good ones. That will be my suggestion if you want to deliver good content.

Quality over quantity produces really good content.

It’s a waste of time. If I land on a website and it’s a blog that I’m reading it and it’s not answering my questions or it doesn’t make sense, I didn’t come there for that, and I’m frustrated and I leave.  

If you’re reading one and every keyword you can possibly think of is referenced in it so that it ranks.

Google is getting better at that. It’s noticing some of the games that marketers will play where they’ll do keyword stuffing or synonyms of keywords laid out in a 5,000-word article. It’s silly. I think that every time Google does an algorithm change, it’s to keep things like that in mind and to drop the websites that are trying to take a shortcut approach to get to the top of the ranking, because at the end of the day, if you go to the website and it doesn’t convert, it’s a waste of time for everybody.  

There are also questions I know a lot about whether content should be long-form or short-form, but what I’m hearing from you is to produce the most relevant content that your consumers or the people coming to that website will find interesting. They’ll want to engage with valuable and reinforce what they were expecting to find when they come there. They are less of duration, length, format, and so forth. Do it in multiple ways so that you’re appealing to the way different people consume information.  

You can do a shorter page. You could do a page with a lot more content or in some keywords, you need more explanation. You can do a landing page with a video. There are different ways to create content and then once you do that, you can sit back and look at the data and see which pages are doing better as far as ranking, time on sites, top exit pages, or top landing pages. You can sit back and see. For your future content, you can keep that in mind when you’re creating new content.  

There’s a question here that came in around local SEO and campaigns. What you’re suggesting is we shouldn’t look at local SEO as campaign time-limited. In other words, we’re going to do a big push in a market because we’re launching in the market so we invest in local SEO. You would suggest that instead of stomping on the accelerator for a short time, keeping the accelerator lightly depressed over the long-term is the better strategy, even in a local focus.

If you’re looking to do a business launch, you are going out of business, or you have a Christmas sale and you’re 2 or 5 weeks out, this SEO would not be something that you would count on.

If you’re planning, for example, like, “I want to focus in on the LA market. I’m four months out from launch. I’m going to start working on this. Now, I’ve launched, I’m going to continue to work on this.” This is a 2 to 5-year strategy to build LA into my strong core market. That would be the right time to be engaging.

I think five years is pretty far out, but I don’t think 90 days or 180 days depending on the competition level of a service or product to break into a marketplace, so you have to think of it like, “I’m doing my Google ads. I’m doing my Facebook ads. I’m doing all these other things like printing or whatever else I’m doing.” Over time, SEO will become one of the primary tools for generating new leads or awareness in everything else.  

I’m going to let you take us home with two things. One is any last little bit of throw down of wisdom that you want to share with those that are reading, and then also for those who want to learn more about you or get in touch with you, what’s the best way to do that?

I’ll repeat what I said with SEO. Have patience. If you don’t have the patience, don’t waste your time. There are many other ways to get the word out for your product or service. Keep that in mind because I’ve had people approach me. They’re frustrated. They’ve tried somebody for a quarter or for a month, and they are marketers that will promise that they’ll get the first-page ranking within a month or two.

That’s not realistic. Secondly, if anyone has any questions, they could go to my website ThisIsMySouthBay.com. If they have any questions on strategies or if they have anything to do with digital marketing or SEO, they can book a fifteen minutes free consultation. It’s on my homepage. It’s Book Now and book a free consultation.  

I want to thank you for joining. I think this was interesting. I certainly learned stuff. I am far from an SEO expert, but I’m a proponent of being more targeted. As tardigrades versus unicorns, we’re being more capital efficient, which means we’re narrowing in, proving, validating assumptions, and doing that through more localized efforts makes a ton of sense. Thanks for jumping in on this. I wish you and everyone reading happy holidays. To you and your wife, I wish you good health, hopefully, and a speedy recovery. Thank you, everyone, for tuning in. Take care and we’ll catch you next time.

Important Links

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About Eric Seropyan

Eric is responsible for the Orange County Search Engine Academy’s Social Media, Workshops and Advertising.

Eric is also the President and founder of This Is My South Bay which is a digital marketing agency. The agency focuses on Search Engine Optimization, Social Media Marketing, and an overall digital marketing campaign strategy.

Eric has a great overall understanding of how to create an online community. To deliver clients and sales while created and expanding a brand. Eric has over 10 years of experience working with small businesses to help generate exposure, clients, leads, and sales.

Eric is currently a member of the Redondo Beach Chamber of Commerce and is working to help several non-profits with their digital marketing campaigns.

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