Tardigrades Not Unicorns

A platform for emerging natural product brands, providing entrepreneurs with
support, education, access, and community

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Reasons To Join

  • Raise aligned capital
  • Get profitable faster
  • Achieve sustainable growth
  • Gain clarity and make fewer mistakes
  • Meet buyers and investors
  • Belong to a community of your peers
  • Become nimble, capital-efficient, and resilient
  • Be a Tardigrade, not a Unicorn
Apply Now

It has been our pleasure to work with Elliot and TIG for the last 3 years. Their in-depth understanding of the US grocery market and intimate knowledge on how best to go-to-market in the U.S. has been essential in our growth from $0 sales to over $2mil in our first 12 months.

Matthew Parry – Co-Founder CEO, The Good Crisp Company

The Tig Tardigrade program has provided our business with the tools, training, and mindset to stay focused on profitability and sustainable growth. In an industry where it often feels like brands are chasing ‘growth at any cost’, it’s refreshing to hear Elliot’s approach focused on staying nimble and capital efficient.
Elizabeth Giannuzzi – Founder Siren Snacks

Latest News & Talks

Each week we publish an article aimed at providing actionable advice, insights, and information that helps founders build nimble, capital-efficient, resilient brands.

Our Community

Like Sherpas, we do everything in our power to get our brands up the mountain and back down successfully … but we can’t climb it for them.

  • It has been our pleasure to work with Elliot and TIG for the last 3 years. Their in-depth understanding of the US grocery market and intimate knowledge on how best to go-to-market in the U.S. has been essential in our growth from $0 sales to over $2mil in our first 12 months.

    Matthew Parry – Co-Founder CEO, The Good Crisp Company

    Matthew Parry – Co-Founder CEO, The Good Crisp Company
  • The Tig Tardigrade program has provided our business with the tools, training, and mindset to stay focused on profitability and sustainable growth. In an industry where it often feels like brands are chasing ‘growth at any cost’, it’s refreshing to hear Elliot’s approach focused on staying nimble and capital efficient.
    Elizabeth Giannuzzi – Founder Siren Snacks
    Elizabeth Giannuzzi – Founder Siren Snacks

  • The eTartigrade program is THE BEST way for founders to build their companies for long term success. The course material is very practical and designed in a way that you can immediately implement each lesson.

    Jordan Buckner Co-Founder TeaSquares

  • The insights shared and lessons learned are invaluable and I would highly recommend this program to both novice and seasoned entrepreneurs alike.

    Gregory Struck – Founder NOOPS

  • We originally brought TIG on to advise on Sales and Trade Spend related things but very quickly realized that they had value far beyond those topics. They have proven to be an invaluable resource and sounding board in nearly all areas of our business. From headcount and budget, to financial model and investment opportunities. We are very happy to have them on our team!

    Sadie Olsen – Founder, Otto’s Naturals

  • TIG offers concrete solutions. They take action and make things happen. This holds true especially when it comes to investment readiness and go-to-market strategy.

    Shari Leidich – Founder, Know Brainer Foods
    Shari Leidich – Founder, Know Brainer Foods

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